People come to coaching for different reasons.

They may be under pressure at work or home. Feeling stuck or without a clear sense of direction.

Trying to make changes they haven't been able to sustain alone.

What they share is a sense that something needs to shift, and that the right support would make all the difference.

Reframe gives you evidence-informed support to understand what needs to change, overcome the barriers and build a more sustainable way of living.

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Is this for you?

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Coaching is well suited to people who want to make meaningful changes to their wellbeing and would benefit from structured, professional support to do so. You may recognise one or more of the following:

• A persistent sense that your work and personal life are out of balance

• Difficulty managing pressure, or a feeling that demands consistently outpace your capacity to recover

• Low energy, reduced motivation, or a loss of direction

• Health habits such as sleep, exercise, nutrition, or alcohol that have deteriorated and are affecting how you feel and function

• A clear sense of what needs to change, but difficulty putting that into consistent practice

Wellbeing is personal. Where we start depends entirely on what is most relevant to you.



What is mental health coaching?

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Mental health coaching is a structured, evidence-informed approach to improving your wellbeing. It is not therapy and does not involve diagnosis or clinical treatment. If it becomes clear at any point that a different kind of support would serve you better, that will be discussed openly.

The focus is practical and future-oriented. Sessions work from where you are now toward where you want to be; identifying what is getting in the way, building clearer strategies and making progress that holds over time.

The approach draws on solution-focused and evidence-informed methods; working with your own motivations and resources rather than prescribing what change should look like. You bring the knowledge of your own life and circumstances; the coaching provides structure, honest challenge, and a consistent focus on what matters most to you.

The process is collaborative and built around your goals. It is not a standard programme. The pace, focus, and methods are shaped entirely by what you need.





Areas we work on

Wellbeing is shaped by many different parts of life, and progress in one area often has a wider positive effect. Sessions can focus on any of the following, depending on what is most relevant for you:

Stress & Burnout

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Understanding the sources of pressure in your life, building a more reliable capacity to manage them day to day, and developing the conditions for sustained recovery from difficulty.

Sleep & Rest

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Identifying what is disrupting your sleep, examining the thinking and habits around it, and developing more consistent, restorative patterns.

Work Demands & Boundaries

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Looking at workload, the pressures around performance, and what a sustainable working life can realistically look like for you.

Energy & Motivation

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Exploring what is contributing to low energy or a reduced sense of direction, and working towards greater clarity and purpose.

Physical Wellbeing

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If exercise, nutrition, alcohol, or rest have slipped and you are aware it is affecting how you feel, examining why previous attempts at change have not held and developing an approach that is realistic for your life.

Habits & Patterns

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Identifying the thinking and behaviours that consistently pull you off course, and building the conditions for more lasting change.

Resilience

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Understanding what shapes your capacity to cope with difficulty, identifying what depletes and what builds your reserves, and developing a more sustainable relationship with stress and setback.

We do not attempt to address everything at once. The focus is determined by what matters most to you.


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About Ed

Background


I am a mental health and wellbeing coach with a background in social work, and a first-hand understanding of what it means to need support and not know quite where to find it.

I spent a number of years working in demanding professional environments. That experience gave me a genuine insight into the pressures that accumulate over time, and the coping strategies people develop that can feel necessary in the short term but come at a cost. I have had to do a considerable amount of that work on myself. I have been sober for eight years, and developing sustainable ways of managing stress and difficulty is something I understand from direct experience, not just professional training.



Qualifications


I hold an Advanced Diploma in Mental Health and Wellbeing Coaching from Kingstown College; a qualification covering cognitive behavioural coaching, positive psychology, motivational interviewing, resilience, and workplace mental health, among other disciplines. I am also a qualified personal trainer and yoga instructor, and I draw on all of these because physical and mental health are not separate concerns. How we move, sleep, eat, and rest has a direct bearing on how we think and feel.

I practise in accordance with the ethical guidelines of the EMCC and ICF, and engage in regular professional supervision.

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How it works

The starting point is a free 30-minute discovery call; an opportunity to talk through your situation, ask questions, and establish whether coaching is the right fit. There is no obligation to proceed.

If you decide to go ahead, sessions take place online and are structured around your specific goals and circumstances. There is no standard programme. The pace and focus are shaped entirely by what you need.

Between sessions, there will usually be specific areas to work on. The aim is always to keep these practical and proportionate, building progress steadily rather than all at once.


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"I do not believe in prescriptive solutions or unrealistic expectations. The distance between knowing what needs to change and being able to sustain that change is where most people find themselves stuck. That is the work."

Get in touch

A free 30-minute discovery call is available to anyone considering coaching. It is a chance to talk through your situation, ask any questions, and decide whether this is right for you, with no obligation to proceed.

Mental Health Support

Reframe is a coaching service, not a clinical one. It is not a substitute for therapy, counselling, or medical support. If at any point it becomes clear that a different kind of support would serve you better, that will be discussed openly. If you are currently experiencing severe mental health difficulties, please contact your GP or call NHS 111. The Samaritans are available 24 hours a day on 116 123.